Creating custom reports in Google Analytics

Creating custom reports in Google Analytics

Custom reports in Google Analytics are a great way to display specific information about your website visitors that the standard reports can’t tell you. Asking specific questions about your visitors is the first step in creating a custom report. This will be a...

Creating a custom dashboard in Google Analytics

Creating a custom dashboard in Google Analytics

Custom dashboards in google analytics allow you to group your reports so you can see anything that you would want to report to in one place. This could be to see all related reports in one place, such as a social media dashboard that tells you more about the visitors...

The Importance of Digital Marketing

The Importance of Digital Marketing

Gone are the days of using only traditional marketing to promote businesses; the introduction of digital marketing has made businesses and organizations to generate more sales via the massive use of the internet by millions of people worldwide. The word digital...

How to set up Google Tag Manager

How to set up Google Tag Manager

Using Google Tag Manager is a good idea for anyone who owns a website. Setting it up and using it correctly can be a bit difficult at first but it pays off in the long run. In this article, we will run through the steps to set up your account and we will run through...

Setting up the Facebook Pixel

Setting up the Facebook Pixel

To set up your Facebook pixel on your website you are going to need a Facebook Ads Account and a website to place the pixel on. I would recommend that you install your Pixel with Google Tag Manager. Click here to read about how to set up a Google Tag Manager account...

All You Need to Know about Cryptocurrency Regulations

All You Need to Know about Cryptocurrency Regulations

Cryptocurrencies have been rapidly growing in popularity in recent years, forcing governments of many countries to introduce regulations to try and keep some sort of a leash on the various types of cryptocurrencies. Even though cryptocurrencies can hardly be regulated...

Benefits Of Your Own Mobile App In A Real Estate Agency

Benefits Of Your Own Mobile App In A Real Estate Agency

Prior to the invention of mobile applications, finding a property or renting an apartment was an onerous task. Back then, it involved driving far distances or checking each building for a sign of leasing or asking friends and families to help seek for properties or...

How to set up an Adwords campaign (with pictures)

How to set up an Adwords campaign (with pictures)

Setting up and maintaining an effective AdWords campaign. The Adwords platform can be a little daunting at first for many users but mastering it and getting a return from it is not hard. I am going to go into how to set up a search campaign in this blog post. There...